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1-2 of 2
Keywords: Behavioral reasoning theory
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Journal Articles
Journal of Hospitality and Tourism Technology 1–25.
Published: 15 December 2025
... of intrinsic motivation in the present study. The study examined the adoption of IOT in healthcare, drawing on the theoretical framework of BRT . Gupta (2020) directly linked intrinsic motivation to behavioral intention. Med-tourism apps Behavioral reasoning theory Behavioral intention Technology...
Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (1): 138–155.
Published: 14 November 2023
... to form F&B managers’ blockchain adoption by applying behavioral reasoning theory (BRT). Additionally, supply chain partnerships (SCPs) were tested for the potential moderating roles within BRT. This study’s findings expand existing knowledge by providing novel information for F&B management...
