Keywords: Big data analytics
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Journal Articles
Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (1): 112–123.
Published: 09 March 2020
...Godwin-Charles Ogbeide; Yao-Yi Fu; Amanda Kay Cecil Purpose The purpose of this paper is to establish a conceptual framework on how hospitality and tourism educators could incorporate new technology and big data analytics into program curriculum. Design/methodology/approach The research developed...

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