...Qingxiang An; Linh Ha Le; Ahmet Bulent Ozturk; Murat Hancer Purpose This study aims to examine the effects of text−image congruence on guests’ perceived processing fluency, trustworthiness, attitude toward hotel websites and booking intention. Design/methodology/approach Using a between...

...Mónica Veloso; Monica Gomez-Suarez Purpose This study aims to determine how hotel-generated content (HGC) on official social media accounts influences booking intention by considering the mediating role of three key constructs: user evaluations of the perceived quality of information, engagement...

... intention of the potential customer. Design/methodology/approach Within the scope of this study, a conceptual research model was developed which covered utilitarian and hedonic aspects of the user experience of SBVRs and showed their relevance for the booking intention. A virtual reality application...

...ChihChien Chen; Karen Xie; Shuo Wang Purpose This paper aims to examine the joint influence of incidental affect and mood-changing prices on consumers’ hotel booking intention in an online purchase context. Design/methodology/approach Based on the integrative framework of affect evaluation...