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Keywords: Bookings
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Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (1): 50–64.
Published: 12 March 2018
... been observed as a significant predictor of purchase intention (Lien et al., 2015), especially in context of airline e-commerce websites (Escobar-Rodríguez and Carvajal-Trujillo, 2013) and also online booking of low-cost carriers (Escobar-Rodríguez and Carvajal-Trujillo, 2014). Thus, we...

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