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Keywords: Brand
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Journal Articles
Understanding the determinants of users’ continuance intention to buy low-cost airline flights online
Available to Purchase
Journal of Hospitality and Tourism Technology (2022) 13 (2): 264–280.
Published: 10 February 2022
...Carlos Tam; Maria Barroso; Frederico Cruz-Jesus Purpose Low-cost carriers’ (LCC) worldwide market share is gaining momentum. This paper aims to propose using the expectation confirmation model (ECM) combined with brand awareness and image, website quality and visual appeal to evaluate...
Journal Articles
Measuring customer social participation in online travel communities: Scale development and validation
Available to Purchase
Journal of Hospitality and Tourism Technology (2017) 8 (3): 432–464.
Published: 02 October 2017
...Shampy Kamboj; Zillur Rahman Purpose The purpose of this paper is to develop and validate a scale to measure customer social participation in brand communities, specifically e-travel companies’ communities. Design/methodology/approach A qualitative research has been undertaken to generate...
