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Keywords: Brand awareness
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (1): 139–157.
Published: 02 August 2024
...Septi Fahmi Choirisa; Alexander Waworuntu; Wirawan Istiono Purpose This study aims to investigate the effects of gamification features on brand engagement dimensions in online travel agents (OTAs), specifically brand awareness and loyalty. Design/methodology/approach The proposed model...
