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Keywords: Browsing
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Journal Articles
Journal of Hospitality and Tourism Technology (2020) 11 (3): 495–509.
Published: 22 September 2020
... of two types of browsing behaviors (utilitarian and hedonic). Browsing and social influences were examined as predictors of persuasion. Design/methodology/approach A literature review was conducted to determine constructs that constituted the best conceptual model for this study. To test the model...
