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Keywords: Business analytics
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Journal Articles
Journal of Hospitality and Tourism Technology (2020) 11 (1): 137–153.
Published: 17 March 2020
... generated by hotel guests in social media, business analytics techniques are still not widely seen in the literature and how such techniques can be deployed to benefit hoteliers has not been fully explored. Thus, this study aims to explore the significant factors that affect hotel guest satisfaction via UGC...
