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Keywords: CRM
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (3): 384–400.
Published: 28 February 2023
...Francisco Peco-Torres; Ana I. Polo-Peña; Dolores M. Frías Jamilena Purpose This study aims to examine the antecedents and consequences of strategic online-reputation management among tourism firms. It is proposed that customer relationship management (CRM) is an antecedent of strategic online...
Journal Articles
Journal of Hospitality and Tourism Technology (2013) 4 (3): 228–247.
Published: 27 September 2013
...Abdul alem Mohammad; Basri bin Rashid; Shaharuddin bin Tahir Purpose The purpose of this paper is to investigate the relationship between CRM dimensions (i.e. customer orientation, CRM organization, knowledge management, and technology based CRM) and various aspects of organization performance...
