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Keywords: Celebrity endorsement
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (4): 598–629.
Published: 08 May 2023
... and explored the connection between perceived image and behavioral intention, indicating celebrity destination endorsements. Although van der Veen and Song (2014) did not divide celebrity destination endorsements, the current research attempts to separate celebrity endorsements, which accelerate celebrity...
