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Keywords: ChatGPT tour guide performance model
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Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (3): 779–800.
Published: 11 February 2026
..., the proposed ChatGPT Tour Guide Performance Model contributes to the existing body of knowledge by examining the dynamics that shape ChatGPT’s tour guide performance. Artificial intelligence (AI) is becoming increasingly integrated into tourism services (Wang and Uysal, 2024). A recent report by the World...
