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Keywords: Cognitive evaluation theory (CET)
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Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (3): 663–681.
Published: 03 October 2025
... integrates the Stimulus–Organism–Response (SOR) framework with cognitive evaluation theory (CET) to address existing gaps. We investigate how individuals’ metaverse interest, prior knowledge and perceived quality influence emotional/functional values, and how these values affect support for metaverse tourism...
