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Keywords: Communication channel
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Journal Articles
Journal of Hospitality and Tourism Technology (2016) 7 (1): 100–116.
Published: 01 February 2016
...Orie Berezan; Michelle Yoo; Natasa Christodoulidou Purpose – The purpose of this study is to evaluate the impact of communication channels on communication style and information quality as perceived by loyalty program members. Design/methodology/approach – An online survey was utilized...
