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Keywords: Computer-generated characters
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Journal Articles
Journal of Hospitality and Tourism Technology 1–19.
Published: 31 March 2026
... Congruence Social presence Attitude Purchase intention Computer-generated characters Attitude-toward-the-ad model Affect transfer hypothesis 虚拟影响者 人工智能 个性化 真实性 新颖性 契合度 社会临场感 态度 购买意向 计算机生成角色 广告态度模型 情感转移假说 The proliferation of social media has driven brands to adopt influencer...
