... VIs’ attributes (VI–brand congruence, authenticity, personalization, novelty and social presence) positively predict consumers’ attitudes and purchase intention. Attitude toward VI directly affects purchase intention and presents a significant mediation role between all the identified attributes...

... corporate social responsibility (CSR) practices on corporate reputation in the tourism context. This study addresses this research gap. The purpose of the study is to investigate the effects of CSR practices on corporate reputation in social media crises. The congruence of CSR practices was examined...