Keywords: Consumer behavior
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Journal Articles
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Journal of Hospitality and Tourism Technology (2014) 5 (3): 278–298.
Published: 14 October 2014
... can be contacted at: cmorosan@uh.edu © Emerald Group Publishing Limited 2014 USA Consumer behavior Consumer behavior Mobile commerce Private club industry There is no area of the hospitality industry to not be influenced by information technology (IT). While IT has been studied...
Journal Articles
Journal of Hospitality and Tourism Technology (2014) 5 (2): 98–125.
Published: 12 August 2014
... in the area of convenience, security and privacy. With a better understanding of consumer behavior based on their age and gender, hotel operators will be able to develop proper strategies to increase their target customers’ acceptance levels and, in turn, increase the return on their investment in fingerprint...

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