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Keywords: Consumer perceptions
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Journal Articles
“Like” and “Check-in”: how hotels utilize Facebook as an effective marketing tool
Available to Purchase
Journal of Hospitality and Tourism Technology (2013) 4 (2): 134–154.
Published: 29 July 2013
... preferences, such as in-room amenities they require or newspapers they want delivered (Weed, 2011). © Emerald Group Publishing Limited 2013 United States of America Hotels Social networking sites Consumer behaviour Facebook Consumer perceptions E-Marketing Marketing opportunities...
