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Keywords: Contingency theory
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Journal Articles
The effect of promotional mix on hotel performance during the political crisis in the Middle East
Available to Purchase
Journal of Hospitality and Tourism Technology (2018) 9 (1): 33–49.
Published: 12 March 2018
.... Ali Tarhini can be contacted at: ali.tarhini@hotmail.co.uk Hotel performance Website Contingency theory Political instability Advertisement Promotional mix Several marketing studies pointed out the importance of recognizing the consumers’ needs and demands through the process...
