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Keywords: Cross-cultural
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Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (3): 383–400.
Published: 19 June 2019
..., fast-food restaurants and casual dining restaurants). Furthermore, this study examines the similarities and differences that exist cross-culturally between Americans and Koreans. Design/methodology/approach A total number of 480 questionnaires were collected to empirically test the study model...

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