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Keywords: Cue utilization theory
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Journal Articles
A deep learning approach to understanding spatial cues in hotel YouTube videos based on cue utilization theory
Available to Purchase
Journal of Hospitality and Tourism Technology 1–23.
Published: 23 June 2026
... and electronic word-of-mouth (eWOM) in YouTube videos, drawing on cue utilization theory. Design/methodology/approach Participants identified 31 spaces in 15 hotel YouTube videos. To develop a deep learning-based image classification model, 303,716 images were used and the trained model was applied to 5,040...
