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Keywords: Cultural distance
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (3): 471–488.
Published: 12 July 2021
...Akile Oday; Ali Ozturen; Mustafa Ilkan; A. Mohammed Abubakar Purpose Little empirical attention has been paid to the effects of electronic word-of-mouth (eWOM), electronic referral (eReferral), familiarity and cultural distance on behavioral outcomes, especially within the context of educational...
