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Keywords: Culture
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Journal Articles
Journal of Hospitality and Tourism Technology 1–28.
Published: 24 March 2026
...Eunhye Olivia Park; Minwoo Lee; Sung-Bum Kim Purpose This study aims to explore how cultural interest in the Korean Wave (Hallyu) influences the distribution and performance of Korean restaurants across US regions. It examines the intersection of cultural trends, consumer behavior and regional...
Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (5): 891–906.
Published: 19 August 2022
... field within hospitality and tourism research (Zhang et al., 2022). It requires a deep understanding of consumers’ underlying motivations (Cobanoglu et al., 2015) and of the socio-cultural environment in which these technologies are embedded (Pourfakhimi et al., 2019). Despite...
