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Keywords: Curiosity
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Journal Articles
The impact of consumers’ attitudes towards technology on the acceptance of hotel technology-based innovation
Available to Purchase
Journal of Hospitality and Tourism Technology (2021) 12 (4): 624–640.
Published: 24 June 2021
..., attitudes toward technology can only influence BI through the mediating variables of trust and curiosity. Practical implications The findings provide useful insights, encouraging hotels to positively enhance consumers’ attitudes toward technology when introducing TBI services. Originality/value Most...
