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Keywords: Customer conversion
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Journal Articles
Hotels at fingertips: informational cues in consumer conversion from search, click-through, to book
Available to Purchase
Journal of Hospitality and Tourism Technology (2020) 11 (1): 49–67.
Published: 19 June 2019
... disclosed in this study also helps hotel marketers to identify customer conversion opportunities using effective informational cues. 指尖上的酒店预定：论从搜索、点击查询、到预定过程消费转化中的信息线索 摘要 研究目的 当在线酒店预定时, 消费者往往遵循一系列流程, 搜索, 点击查询, 到最后预定。对于酒店营销商和线上旅游社（OTAs）来说, 如何最大化提高消费转化, 使得消费者不会半途中断, 最后预定酒店, 是一个重要话题。本论文的研究目的就是理解酒店在线搜索过程...
