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Keywords: Customer engagement behaviours
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Journal Articles
Understanding how customers engage with social tourism websites
Available to Purchase
Journal of Hospitality and Tourism Technology (2021) 12 (1): 141–154.
Published: 11 January 2021
...Rafael Bravo; Sara Catalán; José M. Pina Purpose This paper aims to analyse the effect of technology acceptance variables on customer attitude and customer engagement behaviours (CEB) with social tourism websites (STWs). Design/methodology/approach An empirical study was carried out with 346...
Journal Articles
m-servicescape: effects of the hotel mobile app servicescape preferences on customer response
Available to Purchase
Journal of Hospitality and Tourism Technology (2018) 9 (2): 172–187.
Published: 10 October 2018
...’ hotel booking intentions (Baek and Ok, 2017). Servicescape Brand loyalty Hotel industry Customer engagement behaviours Hotel mobile apps S-O-R model This study explores relationships among customers’ preferences of the mobile servicescape (hereafter, m-servicescape), evaluation...
