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Keywords: Customer experience management (CEM)
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (1): 140–156.
Published: 27 September 2021
... (VR) Customer experience management (CEM) Pre-purchase stage 顾客体验管理 虚拟现实 预购 CE has been conceptualized in different ways both in academia and in practice. According to the Gartner glossary, CE refers to the “customer’s perceptions and related feelings caused by the one-off...
