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Keywords: Customer experience management (CEM)
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (1): 140–156.
Published: 27 September 2021
.../licences/by/4.0/legalcode Virtual reality (VR) Customer experience management (CEM) Pre-purchase stage 顾客体验管理 虚拟现实 预购 As customer experience management (CEM) has become a priority for companies (Holmlund et al., 2020 ; Klink et al., 2020 ; Gartner, 2019...
