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Keywords: Customer perception
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Journal Articles
Journal of Hospitality and Tourism Technology 1–22.
Published: 23 September 2026
...Veysel Tokdemir; Mustafa Yılmaz; İrfan Yurt; İsa Uğur Purpose The purpose of this study is to investigate how sensory elements shape the restaurant atmosphere and its effects on customer perception, dining experience and price evaluation. In this context, a virtual reality ( VR ) mixed-method VR...
