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Keywords: Customer value
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (5): 893–907.
Published: 08 August 2023
.... Customer value refers to the benefits versus sacrifices customers obtain when purchasing meals (Helal, 2022). Customer value is divided into two main dimensions, i.e. hedonic and utilitarian (Doeim et al., 2022 ; Hwang et al., 2021) define hedonic value as pleasure from a product...
Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (1): 19–38.
Published: 09 October 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Service innovation Customer value Customer experience Customer engagement Value co-creation Technology Critical review In the service context, service innovation is a key source of creating...
