.../approach A sample of 34,652 reviews from the Airbnb Online Experience were used for a data mining procedure. The topic model and OpenAI algorithm are used to extract and measure the features of Online Experience. The correspondence analysis method is used to understand the mapping...

...). Text mining Social network analysis Data mining Influencer marketing Influencer identification Restaurant online reviews 数据挖掘 网红营销 社交网络分析 网红识别 在线餐厅评论 文本挖掘 Sentiment classifications can be broadly categorized into three methods: machine learning, lexicon-based (LB) and hybrid...

... on the TripAdvisor Best-Value indicator) and reputable outdoor seating restaurants (based on ranking indicator). Design/methodology/approach This study used data mining techniques to obtain the UGC from TripAdvisor. The Hierarchical Density-Based Spatial Clustering method based on algorithm (HDBSCAN) was used...

...). Eda Özgül Katlav can be contacted at: edaozgulkatlav@gmail.com 09 12 2020 05 12 2021 01 04 2022 08 06 2022 14 09 2022 25 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Data mining Text mining Hotel...

...: review length (number of words), sentiment scoring and period between two successive reviews (number of days until the next review is written). Design/methodology/approach A total of 77,000 online TripAdvisor reviews written by 100 frequent travelers and contributors are analyzed using a data mining...

... creation process in Taiwan using a data mining approach. Design/methodology/approach Based on a market survey, a total of 1,187 questionnaires was incorporated into a database. The questionnaire design is divided into 7 parts with 35 items. All questions are designed as nominal and ordinal (not the Likert...

... existing five dimensions from the brand personality scale, denominated sustainability. Design/methodology/approach A sample of 16,175 reviews from the rating session of three hotel properties behind a brand was retrieved from TripAdvisor for a data mining procedure. A complementary list of associated words...