...Eleftherios Varkaris; Barbara Neuhofer Purpose The purpose of this study is to explore “how social media influence the way consumers search, evaluate and select a hotel within the ‘evaluation stage’ of the wider hotel decision-making process”. Design/methodology/approach An exploratory...

... is widespread practice in the tourism industry, there is considerable debate on what should be included in Web sites to make them most attractive and encourage consumers to make the decision to select a particular destination. Decision-making Intention Consumer behavior Attitude Destination image...