Keywords: Destination
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Journal Articles
Journal Articles
Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 389–405.
Published: 28 May 2021
...Hyejo Hailey Shin; Miyoung Jeong Purpose This study aims to identify travelers’ motivational factors to adopt augmented reality (AR) applications at tourism destinations. Furthermore, this study seeks to investigate the role of personal innovativeness as a moderator in the relationships between...
Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (2): 136–152.
Published: 30 May 2019
... to their content and functionality features in general. Research limitations/implications By focussing only on the Douro region, 13 other demarcated Portuguese wine regions have been excluded. Practical implications Wine tourism apps could influence destination branding, as they can inform about the wine region...

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