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Keywords: Destination’s Facebook page
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Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (2): 205–218.
Published: 03 May 2019
...Xi Y. Leung Purpose The purpose of this study is to explore how following a destination’s Facebook page changes fans’ visit intentions. Design/methodology/approach The study conducted two waves of data collection before and after following a Facebook page over a three-month period and collected 297...
