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Keywords: Destination brand equity
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Journal Articles
Social media communication and destination brand equity
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Journal of Hospitality and Tourism Technology (2022) 13 (4): 650–666.
Published: 26 April 2022
...Igor Stojanovic; Luisa Andreu; Rafael Curras-Perez Purpose This paper aims to further the knowledge of what effect destination and tourist social media communications have on destination brand equity. Design/methodology/approach The authors performed a quantitative study with 433 international...
