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Keywords: Destination brand value
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (1): 174–193.
Published: 02 August 2024
...Guangyu Xiao; Minwoo Lee; Choong-Ki Lee; Minseong Kim Purpose This study aims to identify the key characteristics of tourism live streamers (TLSers) that influence target consumers and examine how these characteristics enhance destination brand value by stimulating consumer emotional engagement...
