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Keywords: Destination curiosity
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Journal Articles
Journal of Hospitality and Tourism Technology 1–21.
Published: 17 June 2026
...Manfei Yao; Sedigheh Moghavvemi Purpose While virtual reality ( VR ) is widely used in destination marketing for its immersive features, concerns are growing that its novelty effect may be fading. This study aims to explore how VR-based cultural experiences foster destination curiosity, a key...
