...Yumeng Xie; Ling Zhang; Manyun Ao; Yueming He; Xi Yu Purpose The study aims to investigate how video game experiences influence destination image and visit intention ( VI ), focusing on the moderating role of character attachment ( CA ). Design/methodology/approach Grounded in the stimulus...

...Wenxiang Liu; Guoqiang An; Ying Xue; Changkee Hong Purpose User-generated content ( UGC ) plays a crucial role in sharing tourist experiences and shaping destination image ( DI ), significantly influencing tourist destinations’ cognitive and affective evaluations. This study aimed...

...Miguel Melo; Guilherme Gonçalves; Filipa Jorge; Nieves Losada; Luís Barbosa; Mário Sérgio Teixeira; Maximino Bessa Purpose This paper aims to generate knowledge of the impact of different virtual reality (VR) set-ups in tourism promotion regarding destination image, place attachment and behavioural...

... tourism experience (MTE) (cognitive component). MTE positively affected destination image (DI) (affective component), and DI positively affected intentions to revisit and recommend locations (behavioral component). Finally, MTE mediated the relationships among DI, STT and PV. Originality/value This study...

...Hsuan Hsuan Chang; Chin Chung Chiang Purpose This study aims to investigate the effect of virtual reality (VR) as a communication tool for advertising on tourism destination image and the changes in destination attitude, clarifying how flow experience affects destination image, and examining how...

.... This study aims to explore how multisensory XR can be used at each stage of the tourism experience journey. This study established a model for how destination-image formation is affected by multisensory XR in each phase of tourism experience. Design/methodology/approach The authors followed the preferred...

... The Leximancer software is applied on primary information to analyze the concepts evoked by a destination. Because no specific planning has been done for destination image marketing strategies for rural tourism in Andalusia, this study visualizes and determines clusters of the main attributes associated...

...Osama Sam Al-Kwifi Purpose – The purpose of this paper is to explore the influence of destination images on tourists’ behavioral intention to select a destination for their next vacation. Most of previous studies investigated this relationship by interacting with tourists during their stay...

...Dr Brendan T. Chen; Aliana Man Wai Leong; Shih-Shuo Yeh; Li-Hui Chang Purpose – The purpose of this paper is to investigate the role of nostalgia in destination image, experiential value and their effect on subsequent behavioral intention. Nostalgic-themed tourism product is becoming popular...