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Keywords: Difference-in-difference
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (5): 838–856.
Published: 28 September 2023
...-experiment conducted by an airline, data sets from more than 10,000 travelers were collected, and hypotheses were tested using propensity score matching and difference-in-difference methods. Findings Mobile application adoption has a significant positive effect on the total purchasing frequency...
