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Keywords: Digital channels
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Journal Articles
Translating emotional insights into digital channel designs: Opportunities to enhance the airport experience
Available to Purchase
Journal of Hospitality and Tourism Technology (2016) 7 (2): 135–157.
Published: 03 May 2016
...Karla Straker; Cara Wrigley Purpose The purpose of this study is to identify and understand the emotions behind a passenger’s airport experience and how this can inform digital channel engagements. Design/methodology/approach This study investigates the emotional experience of 200 passengers...
