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Keywords: Digital menu
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Journal Articles
Digital menus innovation diffusion and transformation process of consumer behavior
Available to Purchase
Journal of Hospitality and Tourism Technology (2023) 14 (5): 732–761.
Published: 08 August 2023
...Pearl M.C. Lin; Kang-Lin Peng; Wai Ching Wilson Au; Hanqin Qiu; Cheng Dan Deng Purpose This study aims to investigate how different menu types trigger diners’ behavioral intentions in restaurants’ innovation diffusion from paper to digital menus. Design/methodology/approach Four menu types, namely...
