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Keywords: Digital service communication
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Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (1): 156–169.
Published: 21 November 2023
...Seonjeong Ally Lee; Haemoon Oh Purpose Based on stimulus-organism-response theory, this study aims to explore how digital service communication strategies affected customers’ e-service agent use intentions through perceived warmth and competence. Design/methodology/approach A 2 × 2 scenario-based...
