... technology (DT) Source: Authors’ own work A conceptual framework links museum storytelling attributes, digital technology, and cultural atmosphere to psychological proximity, sense of belonging, and visitors helping behaviour through multiple paths. The framework presents multiple connected elements...

... This study contributes to the fields of information technology and tourism by examining how digital technologies affect Gen Z’s behavior and enhance the gastro-tourism experience starting from information search, moving to on-site experiences and subsequently affect their post-purchase behavior. Nila...