... digital storytelling translates into meaningful action, providing both theoretical insight and practical guidance. Museum storytelling attributes Visitors’ helping behavior Psychological proximity Sense of belonging Digital technology Cultural atmosphere 博物馆叙事属性 游客帮助行为 心理接近感 归属感 数字技术 文化...

... This study contributes to the fields of information technology and tourism by examining how digital technologies affect Gen Z’s behavior and enhance the gastro-tourism experience starting from information search, moving to on-site experiences and subsequently affect their post-purchase behavior. 通过3D虚拟景点提...