Keywords: E‐word‐of‐mouth communication
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Hospitality and Tourism Technology (2012) 3 (1): 60–76.
Published: 16 March 2012
... (TAM) which also integrates the constructs eword‐of‐mouth communication and enjoyment. In particular, 1,397 experience users have been involved. Findings The main findings are related to the key role of eword of mouth communication on both the perception of usefulness and the attitude towards...

or Create an Account

Close subscription notice
Close access options