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Keywords: E‐word‐of‐mouth communication
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Journal Articles
Journal of Hospitality and Tourism Technology (2012) 3 (1): 60–76.
Published: 16 March 2012
... (TAM) which also integrates the constructs e‐word‐of‐mouth communication and enjoyment. In particular, 1,397 experience users have been involved. Findings The main findings are related to the key role of e‐word of mouth communication on both the perception of usefulness and the attitude towards...
