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Keywords: E-comments
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Journal Articles
Journal of Hospitality and Tourism Technology (2015) 6 (3): 258–270.
Published: 19 October 2015
...Dr. Anil Bilgihan, Dr. Mohammad G. Nejad; Faranak Memarzadeh; Shane C. Blum; Charlie Adams Purpose – This paper aims to find out the impact of business travelers’ behavioral belief on positive and negative e-comments, which consequently lead to intention to purchase a hotel room. To explore...
