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Keywords: E-servicescape
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Journal Articles
Journal Articles
Journal of Hospitality and Tourism Technology (2012) 3 (1): 47–59.
Published: 16 March 2012
...Seonjeong (Ally) Lee; Miyoung Jeong Purpose This paper aims to investigate the importance of eservicescape in the context of the lodging industry, based on the holistic perspective, by examining ambient, design, and social factors of the virtual environment. Employing the Stimulus‐Organism...

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