...Yuhao Li; Shurui Wang; Zehua Li Purpose This study aims to apply the predictive processing theory to examine the influence of artificial intelligence (AI)-driven robotic performers on audience emotions and the audience’s resulting electronic word-of-mouth (eWOM) behaviors during tourism service...

.... Design/methodology/approach This study employs a mixed-methods approach. By combining self-reported surveys and EEG tracking, this study is able to rigorously unravel Gen Z’s experience and emotions in enjoying tech-enabled gastro-tourism activities. Findings Showcasing 3D virtual experiences...

... experiences and causal relationships among emotions, satisfaction and behavioral intentions. It also found moderating effects of hedonic/utilitarian motivation. Practical implications Findings from this study could help B&B operators develop online marketing strategies. Originality/value This study...

...‐Response (S‐O‐R) model as a theoretical background, this study conceptually proposes a theoretical model, investigating the relationships among e‐servicescape, online consumers' flow experiences, emotion, satisfaction, and their behaviors. In addition, this study extends knowledge of e‐servicescape...