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Keywords: Endorsement
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (4): 791–815.
Published: 19 November 2021
...Hyeongmin Kim; Chang Huh; Chanho Song; Myong Jae Lee Purpose The purpose of this study was to investigate relationships among the experiential value of hotel apps, the cognitive and affective evaluation of hotel apps users, hotel apps users’ satisfaction and their endorsement for the hotel apps...
