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Keywords: Engaged users
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Journal Articles
Journal of Hospitality and Tourism Technology (2017) 8 (2): 190–204.
Published: 12 June 2017
.... A total of 181 observations reflecting primary Facebook metrics are adopted via Facebook Insights between January 2014 and June 2014. Findings The number of daily-engaged users positively affects the number of daily people talking about the page (eWOM). Moreover, the number of engaged users differs...
