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Keywords: Enrollment
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (3): 471–488.
Published: 12 July 2021
... tourism. Based on the social network theory, this paper aims to explore the effects of eReferral, eWOM, familiarity and cultural distance on enrollment intention. Design/methodology/approach Survey data (n = 931) were obtained from educational tourists using a judgmental sampling technique...
