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Keywords: Expedia
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Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (1): 125–140.
Published: 12 March 2018
...OTA和财务经理的有效双向交流的重要性。其中，需要建立“循环展开”（Optimization Loop），即OTA和酒店之间的合作交流需要建立在循环、有序、通畅、以及战略的基础上。 研究理论限制/意义 本论文一个主要的理论限制就是只采访了OTA的市场经理。 研究原创性/价值 理论上，关于OTA和酒店之间的战略合作的讨论，我们知之甚少。本论文采用与一家行业领先的OTA市场经理们的深入访谈，将这一合作关系进行积极讨论分析，提供一系列优化战略合作的方案和见解。 关键词 在线旅行社（OTA），酒店订房收入，合作关系，Expedia，市场经理，收入优化 © Emerald...
