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Keywords: Experience design
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Journal Articles
Journal of Hospitality and Tourism Technology 1–23.
Published: 14 September 2026
... Virtual events Experience design E-servicescape Mixed-methods 数字体验经济 虚拟活动 体验设计 电子服务场景 混合研究方法 As the virtual events market is projected to grow by 21.4% by 2030, reaching an estimated $657.6 bn (Surmont, 2023), the demand for high-quality virtual event experiences remains crucial...
Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (3): 822–864.
Published: 30 October 2025
... engagement and reduce travel constraints. Design/methodology/approach This study adopts a qualitative phenomenological research approach and an experience design procedure. Data was collected through self-administered interviews with 88 participants who experienced both avatar-guided and solo metaverse...
